By Allison Hoffman

The verdict is in – when it comes to beauty, 2017 ushered in a return to a more classic, romantic look. As you plan your own bridal style, keep these tips and trends in mind.

Hair Chronicles

Less is more this year, as brides opt for softer, more natural styles. Attention is on the face, up-dos are less taut and soft strands are framing those elegant features. It’s most important to consider a style that compliments a bride’s natural look.  The trend includes high knots and low knots, as long as they are loose, in addition to braids that do not detract from the face.

Flower-adorned bridal hair shows current beauty trends

A simple loose knot adorned with a flower.

As styles become more minimalistic this year, consider subtle, classic accents. For the classic bride, pearl adorned hairpins* offer a romantic touch. For the bohemian bride, flower crowns* bring out her earthy, artistic side. Some Louisiana brides are opting for hair extensions to withstand the local heat and humidity, and there are a variety of options depending on budget and longevity.

Catherine Alford, owner of Buff Beauty Bar in New Orleans, commented, “We’re seeing loose, romantic up-dos and for those brides who want to wear there hair down, soft waves. For daytime or outdoor settings, we love the incorporation of flowers. Hair combs are still popular, but nothing symmetrical – look for organic shapes that are typically placed on one side of the head.”

Makeup for the “Mrs.”

Bridal beauty professionals use specific techniques and products suited for your skin type, climate and vision.  Keep in mind that they do book weddings months, even over a year, in advance, so make sure to book the artist(s) best suited for you at least six months out if possible. Also consider your glam needs for engagement photos, parties and showers leading up to your big day.

bride with bright makeup at her wedding

Jennifer with a beautiful fresh look at her wedding to Matt. Photo by Willow’s World Photography

Keep it fresh and show off your naturally pretty self with products that illuminate your skin tone and slightly enhance your features. In the months ahead, hydrate your skin with natural products combined with a healthy diet and exercise to give off a radiant and healthy glow on your big day.

Some brides are opting for the wildly popular airbrush makeup application versus traditional application due to its longevity in humidity and heat, plus its ability to give off a lightweight, polished look. This preferred method has quickly become relied upon by bridal beauty professionals to help brides achieve a flawless look in person, in photos and on HD video.

Ditch the dark shadows and opt for romantic pinks, which have made a huge comeback in 2017.    Depending on your skin tone, consider pale pinks, rosier shades and in the Steel Magnolia’s vein, “blush and bashful.”

Mascara not doing it for you?

Lash extensions* can amp up a truly glamorous bridal look and can last up to eight weeks. Depending on the eye appeal you’re going for, search for different options ranging from a natural appearance to a more dramatic feel. There are different materials and application processes used, so choose a photo that feels right for you to share with an experienced professional.

beauty trend of lash extensions

“Beauty as Art” by bwrabbitgirl (CC BY-NC-ND 2.0); via flickr

Speaking of, if lash extensions fall into your bridal look, ensure a member of your glam squad is properly trained in this arena to ensure your natural lashes – and more importantly your eyes, aren’t hurt or damaged in the process. Lash extensions are perfectly safe when applied correctly.

Now all that’s left is flipping through some photos to find what will best enhance your natural wink.

Product Roundup

XODO Botanicals Rose Water Facial Toner:  A facial toner is a great way to clarify your skin. Rose water is known to balance the skin’s pH level and help control excess oil. Witch hazel tightens the pores without drying out the skin and aloe vera is a soothing anti-inflammatory and helps fight acne and heal scars with its powerful antibacterial and anti-microbial properties. Vegetable glycerin is a natural humectant, sealing in moisture and allowing the skin to absorb the beneficial nutrients of the toner’s other ingredients.  Put that all together and the locally-made XODO Botanicals Rose Water Facial Toner is the perfect tonic for skin combating the New Orleans heat and humidity.  A slow and gentle steam-distillation process is used to extract a pure hydrosol from pesticide-free New Orleans rose petals, then alcohol-free witch hazel, aloe vera, and vegetable glycerin is added for a refreshing, skin-loving rosy mist that’s suitable for all skin types.

Native Polish: Founded by two New Orleans sister-in-laws, “Native Polish” is vegan, cruelty free and “7 free,” which means it does not contain seven harmful chemicals: formaldehyde, formaldehyde resin, toluene, camphor, dibutyl phthalate (DBP), xylenes or parabens. Customers consistently comment on the brand’s staying power and the local flair infused into each tiny bottle makes them even more fun to wear. For brides, we’re loving Gulf Oyster, a putty neutral, or Seersuckered for that something blue. For bridesmaids, check out Crescent Crush, Love Y’all or 504.

Native Polish Spring/Summer '17

Native Polish Spring/Summer ’17 Collection: 504, Fais Do Do, Crescent Crush, Seersuckered, Backyard Berl and Gulf Oyster.

LipSense: Want a lipstick that will last throughout the night? LipSense has become extremely popular with brides, as it is waterproof, does not kiss off and lasts up to 18 hours. Megan Malone of Sassy Lips explained that the product “molecularly bonds to the lip, exfoliates and moisturizes – it’s simply incredible.” She recommends shades like Luv It and Bombshell for brides this year.



Allison Hoffman is the owner of Hoffman Communications, a marketing and public relations consulting firm.  She is the co-founder of Native Polish, a more natural, authentic line of nail polish for women who love the Crescent City.


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